Who is your target market? This is a huge question that really deserves your attention.
Why? Because when you are just targeting everyone, you are targeting no one.
So how do you figure out who your target market is? By answering some questions so you can get clear with who you are speaking to in your posts.
- Are they male or female or both?
- What age are they?
- Where do they live?
- Are they married or single?
- What are their likes and dislikes?
- What are their hobbies and interests?
- How much money do they make?
- Do they have kids?
- What are their challenges and struggles?
When you can answer these questions honestly, you will be well on your way to knowing who your target market is and what they look like.
Then you need to figure out where they are hanging out. Which social media platforms are they using? What is the best time of day to reach them?
Now that you know who your target market is, you can start producing content and engaging with them. More about content in an upcoming post.
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